It launched following Snapchat’s rollout of stricter policies earlier this year that banned anonymous apps from using its developer tools.

Its newer app, meanwhile, brings anonymous Q&A’s to Instagram. Its original app is aimed at Snapchat users and provides a variety of games in addition to the anonymous Q&A feature. While NGL focuses only on anonymous Q&As, Sendit offers two variations of its service. The apps monetize this activity by offering their users “hints” about the person asking the questions so they can find out who asked what. (Think: “who do you have a crush on?” and other teenage gossip.) The recipient, in turn, receives the questions in the app’s inbox, and can then post their response to their social accounts for all to read. Both Sendit and NGL allow users to post links to their social accounts, like Instagram or Snapchat Stories, which friends can click on to send the poster anonymous questions. 57 in Social Networking (Sendit - Q&A on Instagram), and have earned over $11 million, per data from Sensor Tower. Sendit’s apps are currently ranked at No. Since launching late last year, the company has generated over $2.4 million in revenue, according to third-party estimates. The apps have been ranking at the top of the app stores charts for months, as anonymous apps typically do - before they implode from bullying, lawsuits or get banned by the app stores themselves. For those who don’t keep up with teen app trends, both Sendit and NGL are leading anonymous Q&A apps, a subgroup of social apps currently popular among a younger demographic. (previously known as FullSenders), claims that NGL acquired its trade secrets through “improper means” as a result of a breach of duties by the suit’s defendant, Raj Vir, an Instagram software engineer, who had worked on Sendit on the side. In a complaint filed on July 1, 2022, in the Superior Court of California, Sendit’s creator, Iconic Hearts Holdings, Inc. But many of the questions users receive aren’t from real people they’re generated automatically - an idea NGL’s top competitor, the maker of the Sendit apps, is now alleging NGL’s maker stole alongside other confidential business information, according to a new lawsuit. The anonymous Q&A app NGL climbed to the top of the App Store by tricking its users with questions it claims are sent in by their friends and by charging for useless hints about who supposedly wrote those messages. Not gonna lie, this NGL lawsuit is kinda juicy

Sendit marketing